Insights

Marketing metrics are the tools that marketers employ to evaluate and track the effectiveness of their campaigns across various platforms. These metrics differ depending on the platform being used. For instance, in Facebook marketing, key metrics might include impressions, likes, and shares, while a Google AdWords campaign could focus on impressions, click-through rates, conversion rates, and click-to-open rates. Metrics from both social media ads and search engine advertising provide valuable insights into how effectively a campaign drives traffic through paid channels.